The Story of ÊMM
ÊMM Hotels is an international-standard hotel chain managed by TMG (Thien Minh Group) – one of Asia’s leading travel and hospitality groups.
TMG’s hospitality and transportation portfolio includes Victoria Hotels & Resorts, Mai Chau Lodge, the Spice Viet restaurant chain, Emeraude Cruises in Ha Long Bay, and Victoria Mekong & Victoria Cruises in Can Tho, among others.
The ÊMM Hotels brand currently operates in two major destinations in Vietnam: Hue and Hoi An.
The word “ÊM” in Vietnamese means calm and comfortable, while the additional letter “M” stands for “Modern”, symbolizing freshness and contemporary style — perfectly reflecting the spirit of ÊMM Hotels.
The pronunciation of “ÊMM” adds an extra M to multiply that sense of tranquility and peace you’ll feel when staying at ÊMM Hotels — a place where East meets West, blending the grace of Eastern culture with the youthful, vibrant energy of Western style.
Central Locations
All ÊMM Hotels in Hue and Hoi An are located in the heart of the city, offering convenient access to attractions, shopping and business hubs.
Bright, Refreshing Spaces
Modern, youthful restaurants and bars are integrated within the hotels. Spacious common areas feature bright, creative architectural and interior designs.
Friendly Service
Our professional and dedicated staff are always ready to provide heartfelt and attentive service to every guest.
Great Value
ÊMM Hotels delivers top-quality service and amenities while maintaining reasonable, flexible pricing for every traveler’s needs.
Sustainable development
As a proud member of Thien Minh Group, which has embraced a green and sustainable vision since its inception, ÊMM Hotels leads by example through practical eco-friendly actions such as:
Sorting and recycling waste
Using paper straws and glass water bottles
Installing energy-saving light bulbs and motion sensor switches in public areas
Through these initiatives, ÊMM Hotels strives to contribute to environmental protection and the development of sustainable tourism for the community.
